Detty December started as a Nigerian cultural moment. Now it’s spreading across the continent – (...)

26 juin 2025 | Nnamdi O. Madichie, Professor of Marketing & Entrepreneurship, University of Kigali, Motshedisi Mathibe, Head of Faculty Gordon Institute of Business Science, University of Pretoria, NobuLali Dangazele, Lecturer at the Gordon Institute for Business Science, University of Pretoria
What was once just a cultural moment has become a powerful economic engine of cultural tourism.
 Site référencé:  The Conversation (Africa)

The Conversation (Africa) 

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