CMO Jen Wilson shares how Lowe's is connecting with Gen Alpha
Jen Wilson, the CMO at Lowe's, discusses the brand's partnership with MrBeast and how it's using influencer marketing to connect with Gen Alpha.
Site référencé: Business Insider
Advertising, video, special-projects, marketing, cmo-insider, cannes-lions-2025, cannes-videos-2025, cmos, leadership, lowes, gen-alpha, influencer-marketing, mr-beast
Business Insider
Trump says an Israel-Iran ceasefire is imminent, declaring an end to what he's calling the '12 Day War'
24/06/2025
The FTC is putting unusual political restrictions on the merger of 2 ad giants. Here are the winners and losers.
23/06/2025
Long road trips with kids can be hard. Our family practices acts of kindness along the way to break up the drive.
23/06/2025
TCL is known for great value TVs, but its new flagship QLED rivals premium brands. Here's why it's so impressive.
23/06/2025
The 9 best workout clothes for women in 2025, tested by a fitness gear expert
23/06/2025
This Thermacell mosquito repellent keeps bug bites at bay and makes my outdoor space way more enjoyable
23/06/2025
