CMO Jen Wilson shares how Lowe's is connecting with Gen Alpha
Jen Wilson, the CMO at Lowe's, discusses the brand's partnership with MrBeast and how it's using influencer marketing to connect with Gen Alpha.
Site référencé: Business Insider
Advertising, video, special-projects, marketing, cmo-insider, cannes-lions-2025, cannes-videos-2025, cmos, leadership, lowes, gen-alpha, influencer-marketing, mr-beast
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