CMO Jen Wilson shares how Lowe's is connecting with Gen Alpha
Jen Wilson, the CMO at Lowe's, discusses the brand's partnership with MrBeast and how it's using influencer marketing to connect with Gen Alpha.
Site référencé: Business Insider
Advertising, video, special-projects, marketing, cmo-insider, cannes-lions-2025, cannes-videos-2025, cmos, leadership, lowes, gen-alpha, influencer-marketing, mr-beast
Business Insider
I bunked with 3 strangers in a shared cabin on an overnight train in Europe. I'll never do it again.
23/06/2025
Tailors, teachers, and peanut farmers : See the jobs US presidents held before taking office
23/06/2025
LinkedIn marketing leader Jessica Jensen said flexibility will help companies attract and retain top talent
23/06/2025
The 5 best natural cat litters of 2025
23/06/2025
Trump's Iran strikes may have given the Fed another reason to keep rates high
23/06/2025
A surprising number of tech leaders think AI will mean more hiring for their teams
23/06/2025
